THE SOFTER ONE, THE STRONGER IT: HYBRIDIZATION OF POWER

The article is devoted to considering soft power as a new form of power within the modern political system. The emerging importance of the corresponding mechanisms which regulate social development would lead, on the one hand, to the growing competition between countries for an opportunity to promote their own agendas, and on the other hand, it would undermine state monopoly on internal communication and produce new risks for sovereignty. Non-state actors who are more fl exible and responsive to diversifi ed demands of civil society pretend to e capable to build an alternative for the contemporary state and world order. One of consequences is likeliness of a state to “mimicry” into civil society institutions to react early to emerging threats.

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