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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">comparativepolitics</journal-id><journal-title-group><journal-title xml:lang="ru">Сравнительная политика</journal-title><trans-title-group xml:lang="en"><trans-title>Comparative Politics Russia</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2221-3279</issn><issn pub-type="epub">2412-4990</issn><publisher><publisher-name>Издательская группа «Юрист»</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.18611/2221-3279-2016-7-4(25)-151-160</article-id><article-id custom-type="elpub" pub-id-type="custom">comparativepolitics-551</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ИССЛЕДОВАТЕЛЬСКИЕ ЗАМЕТКИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>RESEARCHERS’ NOTES</subject></subj-group></article-categories><title-group><article-title>ЧЕМ МЯГЧЕ, ТЕМ СИЛЬНЕЕ: ГИБРИДИЗАЦИЯ ВЛАСТИ</article-title><trans-title-group xml:lang="en"><trans-title>THE SOFTER ONE, THE STRONGER IT: HYBRIDIZATION OF POWER</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Коньков</surname><given-names>А. Е.</given-names></name><name name-style="western" xml:lang="en"><surname>Konkov</surname><given-names>A. E.</given-names></name></name-alternatives><bio xml:lang="ru"><p>к.полит.н., доцент Кафедры политического анализа, МГУ имени М.В.Ломоносова; советник исполнительного директора, Фонд поддержки публичной дипломатии им. А.М. Горчакова</p></bio><bio xml:lang="en"><p>Candidate of Political Science, Associate Professor, Department of Political Analysis, Moscow State University; Advisor to the Executive Director, Alexander Gorchakov Public Diplomacy Fund</p></bio><email xlink:type="simple">KonkovAE@spa.msu.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>МГУ имени М.В.Ломоносова, Фонд поддержки публичной дипломатии им. А.М. Горчакова, г. Москва, Россия</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Moscow State University, Alexander Gorchakov Public Diplomacy Fund, Moscow, Russia</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2016</year></pub-date><pub-date pub-type="epub"><day>08</day><month>11</month><year>2016</year></pub-date><volume>7</volume><issue>4(25)</issue><fpage>151</fpage><lpage>160</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Коньков А.Е., 2016</copyright-statement><copyright-year>2016</copyright-year><copyright-holder xml:lang="ru">Коньков А.Е.</copyright-holder><copyright-holder xml:lang="en">Konkov A.E.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.sravpol.ru/jour/article/view/551">https://www.sravpol.ru/jour/article/view/551</self-uri><abstract><p>Статья посвящена рассмотрению феномена мягкой силы как новой формы власти в современной политической системе. Растущая значимость соответствующих механизмов регулирования общественных процессов, с одной стороны, ведёт к обострению конкуренции между странами за возможность продвигать свою повестку, а с другой – подрывает монополию государства на внутреннюю коммуникацию, формируя новые риски суверенитета. Негосударственные игроки, обладая большей гибкостью и восприимчивостью к разноплановым потребностям гражданского общества, демонстрируют способность формировать альтернативу современному государственному и мировому порядку. Одним из результатов является стремление государства «мимикрировать» под институты гражданского общества для своевременного реагирования на возникающие угрозы.</p></abstract><trans-abstract xml:lang="en"><p>The article is devoted to considering soft power as a new form of power within the modern political system. The emerging importance of the corresponding mechanisms which regulate social development would lead, on the one hand, to the growing competition between countries for an opportunity to promote their own agendas, and on the other hand, it would undermine state monopoly on internal communication and produce new risks for sovereignty. Non-state actors who are more fl exible and responsive to diversifi ed demands of civil society pretend to e capable to build an alternative for the contemporary state and world order. One of consequences is likeliness of a state to “mimicry” into civil society institutions to react early to emerging threats.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>мягкая сила</kwd><kwd>мягкая власть</kwd><kwd>власть</kwd><kwd>государство</kwd><kwd>суверенитет</kwd><kwd>международные отношения</kwd><kwd>негосударственные игроки</kwd><kwd>гражданское общество</kwd><kwd>политика</kwd><kwd>политическая коммуникация</kwd></kwd-group><kwd-group xml:lang="en"><kwd>soft power</kwd><kwd>power</kwd><kwd>state</kwd><kwd>government</kwd><kwd>sovereignty</kwd><kwd>international relations</kwd><kwd>non-state actors</kwd><kwd>civil society</kwd><kwd>politics</kwd><kwd>policy</kwd><kwd>political communication</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Воскресенский А.Д. (ред.) Восток и политика. 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