The article is focused on Belarusians’ self-identification within civilizational borderland as it appears to have a considerable impact on the nation’s complex identification process and remains critical in contemporary Belarus under its strongman A. Lukashenko. Significantly, the current head of state and, most importantly, the official political course can be regarded as the key “identifier” of the Belarusian nation in the geopolitical and civilizational dimension. Lukashenko’s pendulum-like foreign policy highlights the national identity reference points and defines its either pro-Russian or pro-Western leaning. In the context of regime’s relentless maneuvering between Moscow and Brussels, Belarusians’ pro-Russia and pro-West orientations reached parity at the end of 2010. It might imply that the country’s identification trajectory can be modified in accordance with the ruling elite’s foreign policy imperatives and the current political conjuncture. Despite the fact that the elements of European identity are present in Belarusians’ identity code, notably as the symbol of better living standards, its role is far from relevant. Instead, strong bonds with the Eastern Orthodox civilization—nurtured within the Pan-Slavic “Russian world” paradigm—will probably prevail as the dominant vector for the nation’s identification in the long-term perspective.